GS1 Databar Coupons
Data Encodation ExamplesThe GS1 Databar Coupon format provides manufacturers more options for purchase requirements and values and make it possible to code more complex offers. It enables coupons to be validated at checkout to ensure the manufacturer intended the purchase that was made. Ideally, it may reduce mis-redemption. GS1 Databar Coupons allows for tremendous flexibility for various coupon promotions. Consequently, the data encodation string can be quite complex. We have provided the following examples to illustrate encodation. Please consult our glossary for data field definitions.
- Example 1: Save $2.50 when you buy any one item
- Example 2: Save $0.75 on one bundle pack or 3 boxes (different families)
- Example 3: Free item when you buy both one item and one other item
Example 1: Save $2.50 when you buy any one item (exp. Jan 31, 2014)
Element | Data |
Application Identifier | 8110 |
Primary Company Prefix VLI | 1 |
Primary Company Prefix | 0614141 |
Offer Code | 654321 |
Save Value VLI | 3 |
Save Value | 250 |
Primary Purchase Requirement VLI | 1 |
Primary Purchase Requirement | 1 |
Primary Purchase Requirement Code | 0 |
Primary Purchase Family Code | 120 |
Expiration Date (YYMMDD) | 140131 |
Data encoded: 81101061414165432132501101203140131
Example 2: Save $0.75 on one bundle pack or 3 boxes (exp. Jan 31, 2014)
Element | Data |
Application Identifier | 8110 |
Primary Company Prefix VLI | 1 |
Primary Company Prefix | 0614141 |
Offer Code | 123456 |
Save Value VLI | 2 |
Save Value | 75 |
Primary Purchase Requirement VLI | 1 |
Primary Purchase Requirement | 1 |
Primary Purchase Requirement Code | 0 |
Primary Purchase Family Code | 650 |
Data Field 1 – 2nd Qualifying Purchase | 1 |
Additional Purchase Rules Code | 0 |
2nd Purchase Requirement VLI | 1 |
2nd Purchase Requirement | 3 |
2nd Purchase Requirement Code | 0 |
2nd Purchase Family Code | 850 |
2nd Purchase Company Prefix VLI | 9 |
2nd Purchase Company Prefix | N/A |
Data Field 3 – Expiration Date | 3 |
Expiration Date (YYMMDD) | 140131 |
Data encoded: 8110106141411234562751106501013085093140131
Example 3: Free item when you buy both one item and one other item
Element | Data |
Application Identifier | 8110 |
Primary Company Prefix VLI | 1 |
Primary Company Prefix | 0614141 |
Offer Code | 121212 |
Save Value VLI | 1 |
Save Value | 0 |
Primary Purchase Requirement VLI | 1 |
Primary Purchase Requirement | 1 |
Primary Purchase Requirement Code | 0 |
Primary Purchase Family Code | 760 |
Data Field 1 – 2nd Qualifying Purchase | 1 |
Additional Purchase Rules Code | 1 |
2nd Purchase Requirement VLI | 1 |
2nd Purchase Requirement | 1 |
2nd Purchase Requirement Code | 0 |
2nd Purchase Family Code | 850 |
2nd Purchase Company Prefix VLI | 9 |
2nd Purchase Company Prefix | N/A |
Data Field 2 – 3rd Qualifying Purchase | 2 |
3rd Purchase Requirement VLI | 1 |
3rd Purchase Requirement | 1 |
3rd Purchase Requirement Code | 0 |
3rd Purchase Family Code | 860 |
3rd Purchase Company Prefix VLI | 9 |
3rd Purchase Company Prefix | N/A |
Data Field 3 – Expiration Date | 3 |
Expiration Date | 140131 |
Data Field 9 – Miscellaneous Elements | 9 |
Save Value Code | 1 |
Applies to Which Item (primary qualifying) | 0 |
Store Coupon | 0 |
Don’t Multiply Flag | 1 |
Data encoded: 8110106141411212121011076011110850921108609314013191001
Note About Save Value Code & Save Value Fields
If the offer is for one free item, then the Save Value Code should be “1“. The Save Value field should then contain the maximum value allowed for the coupon. If there is no maximum value, then the Save Value would be “0“. So for example, the coding for “One free product up to $1.99“ would have a Save Value Code of “1“ with a Save Value of “199“. If the offer was “One Free Product (no max value)“ then the Save Value Code would still be “1“, but the Save Value would be “0“.
With the GS1 Databar Coupon barcode, retailers will be able to code chain-specific promotions, which was previously almost impossible to do. Retailer can also leverage offer tracking and provide improved purchase auditing back to the manufacturers.
We have created two complimentary utilities to both Decode & Encode the Databar Coupon information:
GS1 Databar Coupon – Data Encoder
GS1 Databar Coupon – Data Decoder
Order form for GS1 Databar Digital files
A complete Glossary of Terms defining each data field used in the databar coupon string is available at www.databar-barcode.info/databar-coupon/databar_coupon_glossary .